Who We Are
Authentic Matters is a digital communications consultancy that helps businesses—from startups to Fortune 500s—improve how they engage, acquire, nurture and convert their customers.
We specialize in audience definition and development, buyer journey mapping, funnel optimization, lead nurturing, conversion optimization and customer engagement. Said simpler: we're good at getting people to do a thing—at scale. We do this by implementing digital (and occasionally traditional) marketing strategies that not only convince but convert.
Client industry specialties include fintech / financial services, mobile, SaaS, real estate, edtech / education, search, software design & development, nonprofit and ecommerce—but if the digital marketing perspective is sound and the ability to understand a business from all angles is true, vertical specialty doesn't really matter.
What We Do
Authentic Matters' areas of tactical expertise include...
Content Strategy and Development
"Content" isn't just blogging for blogging's sake. It's a strategy that, when designed and executed properly, drives quality traffic. But that's not where it ends. A content strategy isn't worth much with out compelling calls-to-action and subsequent workflows. We obsessively create relevant, compelling content—from blog posts, case studies and infographics to ebooks, whitepapers and podcasts—and the architectures that must accompany them.
Email Marketing & Automation
As much as we all want to declare it dead, email still matters. From acquisition architecture and drip campaigns to onboarding programs and customer support communications, we design, write and develop crisp email marketing strategies and campaigns that get opened, clicked, funneled and measured.
Demand generation gets much more interesting when it’s powered by product. Engineering-as-marketing taps the dev side of the room to build useful tools that engage and capture leads. Chances are you’ve encountered some yourself: calculators, estimators, recommendation engines. We develop and execute engineering-as-marketing products that do two things: provide user value and source leads.
PR gets a bad rap, typically deservedly so. There are a lot of lousy "PR people." On the other hand, good PR is personal. It's strategic. It's developing and forging tightly-kept value-based relationships with the reporters, writers, bloggers, producers and editors at new and traditional media outlets that have the eyes ears of a given audience. But more than that, good PR is measured. That's how we do PR.
Social influence matters and striking relationships with those that hold sway over a given audience is rarely a one-size-fits-all exercise. Yet the rewards can be more than well worth it. The key? We adhere to the patient development of real, authentic relationships that value mutual benefit over self-servedness.
Whether paid or organic, social is an engagement channel, not just a megaphone. And not all channels are right for a given company or product. We excel at identifying which ones to tap, how to tap them and for what measurable purpose. And of course, we measure those efforts.
Web Design & Development
There’s a good chance your website is your company’s best salesperson. It’s always available. It’s device agnostic. That’s why, from a communications perspective, we are passionate about the form, function, content and context of what essentially amounts to your company’s digital storefront. Thus we love designing, developing, hosting and maintaining clean, elegant websites that just plain work.
Becoming a recognized, thought-provoking voice in an industry can measurably impact your company and your products or services. But two problems often present themselves: time and knowing where to start. We help business leaders capture and crystalize their thoughts in a a way that will appeal to target media outlets that have the eyes and ears of the audiences you seek to influence.
Buyer Journey Optimization
For many (most) products or services, purchase isn't a singular moment. Buyers have journeys. We strategically map those journeys and identify the right moments to implement action-oriented catalysts. It's an exercise equal parts art and science.
This isn’t a tactical offering at all but it’s one of the things we do best. We thrive on developing and executing unconventional marketing strategies that are low on risk and high on reward. It’s the whole “zig while they zag” thing. Best part: we don’t wait around for you to ask for these ideas—we toss them your way regularly. Want real examples? Email us and ask about tax prep karaoke at City Hall. Or learn about how we shared a mobile app development competition with thousands of developers through Meetups and universities.
Who We Do It For
Recent and current Authentic Matters clients include…
Multinational Technology Company
Influencer Engagement, Content, Speaking
A non-Profit committed to strengthening the financial opportunity and security of financially vulnerable consumers by discovering ideas, piloting solutions, and driving innovations to scale.
Digital Marketing, Comprehensive Communications Strategy, Stakeholder & Partner Relationship Sourcing and Management
Ecommerce Platform for Geeks
PR, Guerrilla Marketing
Mobile App Development Competition
Marketing, Applicant Acquisition
Financial Dashboard for Small Business
Jason Blanck, CEO @ Broodr
Dave and his team thrive on coming up with unconventional marketing and PR strategies. Case and point: To reach our target audience of geekier types, they put together a New York City gift-giving tour for the holidays in which we visited a handful of startups and cowork spaces. Makes sense, right? Broodr Claus and his elf were all up and down the MTA, visiting spots like WeWork and Thrillist and earning great social buzz the whole way.
We are a tight-knit group of smart, passionate people who get work done.
Founder / Lead Strategist
A digital strategist, Dave believes that clear, consistent value and genuine empathy is what converts a customer.
With a commitment to delivering social impact, Carolyn specializes in human-centric design and strategic communications.
A photographer, designer and developer, Nick perpetually pursues the moment where functionality and aesthetic meet.
Great teams have great support.
Avi create new products and partnerships that combine people, products and profit in ways that drive people to lead fuller, more satisfying lives. He is currently the CEO & co-founder at Alice Financial.