After publishing a post to a company blog, what's the first thing everyone does? They share the post as an update on the company LinkedIn page, the company Facebook page and via the company Twitter handle. The primary three, if you will. And while those shares are all well and good, they're really just the tip of the iceberg. There are a handful of simple second level shares that should be considered for every post, so long as the context makes sense.
- LinkedIn Pulse - By now you've noticed that in the same place you used to see who recently looked at your profile you now also see publishing updates. Basically your connections are publishing to LinkedIn's blogging platform. (LinkedIn's making a big play to be your publishing home.) If you look closely, you'll notice that a lot of these posts all begin with a similar intro: "This post was originally published on the [company] blog." That means folks are using LinkedIn Pulse as a distribution channel—and it makes a ton of sense. When you publish something on LinkedIn Pulse, everyone (who hasn't turned the publishing notification function off) will see in their notifications center that you published something. For most of us, that's an instant exposure to 500+ people. It takes no more than five minutes to republish your stuff to LinkedIn Pulse. Do it.