• The right customers to the right products for the right reasons — at scale.


  • Authentic Matters is a digital communications consultancy.

    We help businesses—from startups to Fortune 500s—

    improve how they engage, acquire, and retain customers.

  • Services

    These are some of the things companies hire us to do.


    Messaging, copy, refinement. Web, editorial, collateral, product.


    Content, design, testing, optimization, automation, lists, metrics.


    WordPress design, development, hosting, maintenance.


    Story development, media relations, pitching, ink.

    Demand Gen

    Social ad creative, targeting, budgeting, landing pages, optimization, conversion.


    Comms & marketing strategies, audience analysis, tactical recommendations.


    Community development, customer engagement, events.

  • Clients & Projects

  • Adam Neary, CEO @ Profitably

    We sought out Authentic Matters for help with PR. I was very careful about who I worked with because the PR space is teaming with people a mile wide and an inch deep, and we didn't want a carnival mountebank. Dave and his crew, in contrast, are the real deal. There's no BS, no spin… just hard-nosed execution on the work they set out to accomplish, complemented by clear, straightforward client communication.

    Jason Blanck, CEO @ Broodr

    Dave and his team thrive on coming up with unconventional marketing and PR strategies. Case and point: To reach our target audience of geekier types, they put together a New York City gift-giving tour for the holidays in which we visited a handful of startups and cowork spaces. Makes sense, right? Broodr Claus and his elf were all up and down the MTA, visiting spots like WeWork and Thrillist and earning great social buzz the whole way.

    Sarah Gordon, VP @ The Center for Financial Services Innovation

    It's refreshing to work with a firm like Authentic Matters that can map out thoughtful marketing and communications strategies and has the hustle and grit to execute. But what's maybe more refreshing is to see just how much they love the projects they get involved with. It's as genuine as it is uncommon.


    Timothy Flacke, Executive Director @ D2D Fund

    This team is thoughtful, versatile and effective. They brought the full weight of their experience and network to get us results, thinking creatively to solve our business problem. Equally important, they're a delight to work with - responsive, good humored, cooperative and personable.

    Jim Secord, CEO @ Kashoo

    It's interesting to look back at the last four-plus years and map the growth of our relationship with Authentic Matters. What started out as PR-for-hire expanded into content strategy and marketing automation and customer success support and lead gen and collateral development and even intentionally amateur videography and screenwriting. That sort of versatility and adaptability is valuable to any company at any stage.

  • Leadership

    Dave Clarke

    Founder / Lead Strategist

    A digital strategist, Dave believes that clear, consistent value and genuine empathy is what converts a customer.

  • Advisors

    Great teams have great mentors.

    Matt Wallaert

    Behavioral Scientist

    Matt is a behavioral psychologist and social psychologist working at the intersection of technology and human behavior. He is the Chief Behavioral Officer at Clover Health.

    Avi Karnani


    Avi create new products and partnerships that combine people and profit in ways that drive fuller, more satisfying lives. He is the CEO & co-founder at Alice Financial.

  • Ready to do something great together?

    We are too. Use the form below to get in touch and we'll

    set up a call, a coffee or a beer depending on the time

    of day and where you are in the world.