Consumers love throwbacks. They love nostalgia. They love being able to participate in the good ol’ days of a brand whether or not they were even alive in said good ol’ days.
Just look at the NFL and other professional sports leagues. Mitchell & Ness, a sports retailer, has made an entire empire on throwback gear.
Every season, countless teams celebrate any anniversary that ends on a “0” or a “5.” As such, they tend to don the uniform of that era for at least one game. The 80-years-ago Redskins and the bumble bee Steelers are great 2012-13 examples: